Chea et al (2011)

Chea, Eng-Tuck, Dima Jamali, Johnnie E.V. Johnson, and Ming-Chien Sung.  “Drivers of Corporate Social Responsibility Attitudes: The Demography of Socially Responsible Investors.”  British Journal of Management, May 2011.

From the authors’ abstract: “This paper identifies demographic characteristics of SRIs and explores the relationship of these characteristics with their CSR attitudes. We analyse, using generalized ordered logistic regression, the questionnaire responses of 2,464 SRIs from 20 countries. The results demonstrate that younger and female SRIs are more likely to believe that a company’s social and environmental performance is as important as its financial performance. Female SRIs and those with high incomes are the most likely to believe that companies should be as responsible to their shareholders as to the broader society. In addition, younger SRIs, those with high incomes and those who have attained higher education levels regard socially responsible companies as at least as profitable as other companies.”

Link:  http://onlinelibrary.wiley.com/doi/10.1111/j.1467-8551.2011.00744.x/abstract