Døskeland and Pedersen (2012)
Døskeland, Trond, and Lars Jacob Tynes Pedersen. “A Field Experiment on Responsible Investment.” Working paper (NHH Norwegian School of Economics), 2012.
From the authors' abstract: "The purpose of this paper is to investigate whether financial or non-financial information is most significant in individual investors’ decision making about SRI. We investigate this in a unique field experiment of investors in an online banking context. We find that investors who received financially framed information were significantly more inclined to search for further information and buy SRI mutual funds than investors who receive non-financially framed information. Moreover, we find that the effectiveness of financial information increases with the financial sophistication of the investor."
Link (2015 draft): https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2040696
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